Google announced that it has added a Campaigns tab to manager accounts (MCCs) in AdWords. The update will allow manager accounts to navigate in and out of separate accounts without having to sign in or out.
Users can now edit budgets, change campaign status and review performance (with segments, filtering and columns available) across any number of accounts. A new campaign can also be created from this level.
In the main Accounts tab, Google has made some updates to the reporting by adding segments and filtering tools as well as conversion data, among other columns. The date range selector now includes the ability to compare date ranges.
Google also says it is retiring from using the terms My Client Center and MCC in favor of manager accounts.
