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As of April 30, 2015, LinkedIn reported having over 350 million users and it is said that there are two new members added per...


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Tags: Blog

Google Adwords, which can be part of a search engine marketing (SEM) strategy, has been around for over a decade. Still, there...


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Tags: Blog

At Facebook’s most recent town hall meeting on May 14, CEO Marc Zuckerberg suggested that Facebook users with business Pages...


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Native advertising is an effective way for consumers to discover a new business, product or service – it is less intrusive and...


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Last week, Facebook announced native advertising functions in their Facebook Audience Network. The function is intended to help...


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Digital marketing may seem simple enough: a website is the most important digital asset. Once you have that, you’re golden....


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There have been rumors circulating about the publishing industry. We’ve addressed the most alarming concern in an earlier post.

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As mentioned in a previous post, print is still very much alive and digital is providing us with new and innovative solutions to...


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Since the inception of digital media, there has been concern about the health of print media as a valuable medium for...


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Tags: Blog

By Issues Ink On April 23, 2015

SEO vs. SEM

It’s no secret that the world of digital marketing can be complicated with all the diverse programs and strategies used to...


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Tags: Blog

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