--- title: A Checklist to Creating Successful Digital Display Ads description: Creating enticing, engaging digital display ads that get results is not complicated, but there are some rules you must follow... --- ![issuesink-1](https://info.seedworld.com/hs-fs/hubfs/issuesink-1.png?width=175&name=issuesink-1.png)   - [Home](https://issuesink.com/) - [Our Story](https://issuesink.com/our-story/) - [Our Team](https://issuesink.com/our-team/) - [Media](http://media.issuesink.com/) - [CREATE](https://issuesink.com/create-by-issues-ink/) - Resources - [Blog](https://issuesink.com/advice/) - [Contact Us](https://issuesink.com/contact-us/) [Let's Talk](https://info.seedworld.com/contact)subscribe ### I’d like to learn more about Campaign Creators! read # A Checklist to Creating Successful Digital Display Ads By Issues Ink   Creating enticing, engaging digital display ads that get results is not complicated, but there are some rules you must follow to set them up for success. **Keep it Clean** The market for display ads is saturated. To stand out from the crowd, your creative must have the following components: - Efficient white space; - Branding colors; - Strong call to action; and - Valuable text information. **Select Static or Dynamic** Dynamic and static display ads drive traffic and can increase website traffic. With that, the average person spends two to three seconds before deciding to click on the ad. **Ensure Consistency** The banner ad’s design must match your landing page’s background — this creates a sense of continuity and consistency in the campaign. **Sizing** Banner ads come in different sizes — evaluate what may work best for your company and your message. **Stand Out** Don’t be afraid to be creative. Your tagline or headline is your ad’s pickup line — be creative to encourage people to click on your ad. Complete your thought sequence on your landing page. **Write Enticing Copy** Along with a catchy headline, conveying a strong, yet descriptive value proposition on your digital ad is important — tell your prospects what they will be getting by clicking on your ad. **Clear Call-to-Action** By far the most important aspect of your digital ad, a call-to-action requires catchy copy and should be consistent with your landing page. Work closely with your designer, who will be able to provide you with character or word count. **Be Specific** Focus on clarity in your message, rather than communicating everything about your business. Be specific. **Add Brand Identity** Don’t assume that your prospective customers will know what company’s ad they are looking at — add your brand logo. **Target** Target a publisher with the same audience. Digital advertising also has the power to be geographically targeted within that publisher’s page, should you only do business in certain areas of the country. Tags: [Blog](https://info.seedworld.com/blog/tag/blog) ### Related Articles ## [7 Great Social Media Strategies](https://info.seedworld.com/blog/7-great-social-media-strategies) *( read )* Topics: [Blog](https://info.seedworld.com/blog/tag/blog) ## [Introduction to SEO and SEM](https://info.seedworld.com/blog/introduction-to-seo-and-sem) *( read )* Topics: [Blog](https://info.seedworld.com/blog/tag/blog) ## [The Essential Guide to Branding Your Company](https://info.seedworld.com/blog/the-essential-guide-to-branding-your-company) *( read )* Topics: [Blog](https://info.seedworld.com/blog/tag/blog) ### Subscribe to The Chronicles of Marketing Newsletter ## Offer your visitor something of value. You can allow them to download an ebook, subscribe to your mailing list or book a meeting with sales in exchange for their contact information, turning them into leads for your business. ![intro lead gen](https://www.campaigncreators.com/hs-fs/hubfs/intro_lead_gen_mockup-1.png?t=1542396017908&width=320&height=364&name=intro_lead_gen_mockup-1.png) - [Default HubSpot Blog](https://info.seedworld.com/blog) - Resources - Blog - Case Studies - Video Hub ### Other Services If you are looking for software, apps, and or branding... check out our sister company [Deep Root Digital](http://www.deeprootdigital.com/) ![San Diego City Badge](https://www.campaigncreators.com/hubfs/Campaign_Creators/San-Diego-City-Badge.png) - - - - - - - © 2018 Campaign Creators All Rights Reserved - [info@campaigncreators.com](mailto:info@campaigncreators.com) - [(858) 633-1915](tel:8586331915)