--- title: Why You Really Need a Content Strategy description: Why You Really Need a Content Strategy --- ![issuesink-1](https://info.seedworld.com/hs-fs/hubfs/issuesink-1.png?width=175&name=issuesink-1.png)   - [Home](https://issuesink.com/) - [Our Story](https://issuesink.com/our-story/) - [Our Team](https://issuesink.com/our-team/) - [Media](http://media.issuesink.com/) - [CREATE](https://issuesink.com/create-by-issues-ink/) - Resources - [Blog](https://issuesink.com/advice/) - [Contact Us](https://issuesink.com/contact-us/) [Let's Talk](https://info.seedworld.com/contact)subscribe ### I’d like to learn more about Campaign Creators! read # Why You Really Need a Content Strategy By Lindsay Hoffman Content marketing. Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions to start creating content. And I agree, content marketing is a great tool to help build a relationship with current and prospective customers, but where do you get started?I recently read a great article by Joe Lazauskas titled, [*The One Thing That Can Ruin Content Marketing*](https://contently.com/strategist/2016/05/10/one-thing-ruin-content-marketing/)*.* The line that really resonated for me was this: “We can give brands the best technology, analytics, journalists, editors, and multimedia creatives in the world, but if they’re not publishing with a purpose, it’s all for naught.” Now I’ll admit I am an A-type personality who likes details and planning, but it just makes sense. Make a plan and then execute to it. When you have a content strategy you know what you need to accomplish and how you’re going to do it. A solid strategy also means you can give your team a roadmap for they can collect and contribute content – filling your hopper with relevant, brand-specific content. So cut through all the hype and jargon and stop to strategize. - Why am I doing this? - How do I measure success? - Who am I creating content for? - What channels will I use? - How can I create value for my audience? Once you’ve answered these questions you can start telling your story.Read the Article at Contently Tags: [Blog](https://info.seedworld.com/blog/tag/blog), [Content Strategy](https://info.seedworld.com/blog/tag/content-strategy), [Create](https://info.seedworld.com/blog/tag/create), [Marketing](https://info.seedworld.com/blog/tag/marketing), [Reading List](https://info.seedworld.com/blog/tag/reading-list) ### Related Articles ## [7 Great Social Media Strategies](https://info.seedworld.com/blog/7-great-social-media-strategies) *( read )* Topics: [Blog](https://info.seedworld.com/blog/tag/blog), [Content Strategy](https://info.seedworld.com/blog/tag/content-strategy), [Create](https://info.seedworld.com/blog/tag/create), [Marketing](https://info.seedworld.com/blog/tag/marketing), [Reading List](https://info.seedworld.com/blog/tag/reading-list) ## [Introduction to SEO and SEM](https://info.seedworld.com/blog/introduction-to-seo-and-sem) *( read )* Topics: [Blog](https://info.seedworld.com/blog/tag/blog), [Content Strategy](https://info.seedworld.com/blog/tag/content-strategy), [Create](https://info.seedworld.com/blog/tag/create), [Marketing](https://info.seedworld.com/blog/tag/marketing), [Reading List](https://info.seedworld.com/blog/tag/reading-list) ## [The Essential Guide to Branding Your Company](https://info.seedworld.com/blog/the-essential-guide-to-branding-your-company) *( read )* Topics: [Blog](https://info.seedworld.com/blog/tag/blog), [Content Strategy](https://info.seedworld.com/blog/tag/content-strategy), [Create](https://info.seedworld.com/blog/tag/create), [Marketing](https://info.seedworld.com/blog/tag/marketing), [Reading List](https://info.seedworld.com/blog/tag/reading-list) ### Subscribe to The Chronicles of Marketing Newsletter ## Offer your visitor something of value. You can allow them to download an ebook, subscribe to your mailing list or book a meeting with sales in exchange for their contact information, turning them into leads for your business. ![intro lead gen](https://www.campaigncreators.com/hs-fs/hubfs/intro_lead_gen_mockup-1.png?t=1542396017908&width=320&height=364&name=intro_lead_gen_mockup-1.png) - [Default HubSpot Blog](https://info.seedworld.com/blog) - Resources - Blog - Case Studies - Video Hub ### Other Services If you are looking for software, apps, and or branding... check out our sister company [Deep Root Digital](http://www.deeprootdigital.com/) ![San Diego City Badge](https://www.campaigncreators.com/hubfs/Campaign_Creators/San-Diego-City-Badge.png) - - - - - - - © 2018 Campaign Creators All Rights Reserved - [info@campaigncreators.com](mailto:info@campaigncreators.com) - [(858) 633-1915](tel:8586331915)